Touch Glass, Lewisham Arthouse

Bits & Bytes, New Glasgow Society

Performance Machines, IB Art London

Gradient Descent - Gossamer Fog

Xaromantor [2024]

Installation / UHD + HD Videos Looping / Duration: Variable / Colour / Sound / Salvaged Smartphones / Salvaged PVC Pipes / Poundland Selfie Sticks / Power Supply / Charging Cables

Videos

Statement

Influencers creating videos like “Why You’re Not Growing on Social Media” position themselves as interpreters of the elusive algorithm, dictating the content we should produce. This guidance, driven by advertisers’ needs, reduces creative production to shallow, repetitive, and safe formulas. In Xaromantor, I follow their advice—but with deliberate misinterpretation.

The resulting videos are displayed in their native environment: smartphones. The installation features redundant phones mounted on mass produced selfie sticks, fused with salvaged, tentacle-like PVC pipes. This work materialises the consequences of content creation, bringing them starkly into the gallery space.